French consumers increasingly prefer organic wine

The organic wine market has been booming in France for a number of years now, and it looks like it's not going to stop any time soon. In fact, according to a study by the British institute IWSR, the results of which were unveiled in Paris on December 2, by 2021, French consumers will be drinking twice as much organic wine as they did in 2013. In the vineyards, this will translate into an increase in areas cultivated according to the rules of organic viticulture. And we're not alone in our enthusiasm for this beverage. Consumption is also on the rise in Italy, Germany and the United States. Spain and the United States.

2021: the year when France dethrones Germany in terms of consumption!

This study was carried out for the Languedoc region's SudVinBio interprofession, ahead of the Millésime trade show Organic , which takes place in Montpellier from January 27 to 29, 2020. And the results are quite positive for professionals committed to organic viticulture. In fact, according to the survey, by 2021, the consumption of organic wine in France consumption will be double that of 2013, and by 2023, it will represent 20% of global consumption! Similarly, by 2021, France will be the world's leading consumer of organic wine, a position currently held by Germany. And it's not just whites and reds. Organic sparkling wine sales are also growing: 19.1% on average per year between 2013 and 2018, and the average annual increase for 2018-2023 is expected to be 8.2%.

Increase in certified organic vineyards

To meet consumer demand, producing countries will have to increase their organic acreage. This applies to France as well as Spain, for example. But in the European Union, obtaining organic certification is not a matter of chance. It is necessary to comply with specifications that prohibit the use of chemical fertilizers, synthetic pesticides and GMOs. Likewise, this certification is awarded by an accredited independent body, after a 3-year conversion period. All French producers wishing to start producing organic wine must therefore comply with this procedure and with the rules laid down by the European Union.